wiki's & pr

Incorporating wiki's would greatly benefit public relation firms. Having a company wiki would allow all persons involved on a project to access and contribute ideas at anytime, anywhere. This would intern allow employees to assert and respond their concerns or update their employer as to their status on a project. However I think that the wiki's in association with companies and corporations may not be as effective. It could be a double edged sword, meaning that though some customers/ clients may leave positive feedback others would have the opportunity to express their malice as well. And with the addition of the wiki scanner PR personnel would be unable to go into the wiki and edit the callous comment