Blogging has begun to reach even those areas that have not evolved to be completely up to date as far as technological standards are concerned. The average Cambodian household still remains without electricity but that has not kept the bloggers from emerging. Even though Cambodia continues to be for the most part an underdeveloped country, the new trend of blogging has rapidly flourished amongst the youth and technologically savvy.
Bloggers are using their new outlet to express themselves through online diaries and discuss issues that plaque their country.
For a country that was only introduced to e-mail a little over ten years ago in 1994, they have quickly evolved to blogging as a favorite past time.
http://www.cnn.com/2007/TECH/09/24/cambodia.blogs.ap/index.html
Tuesday, September 25, 2007
Thursday, September 20, 2007
Ikea case study
The point of the America at Home campaign is to globally involve Ikea consumers by encouraging to participate in a "movement." The movement is basically a video or pictorial diary of the consumer and or his or her family in their home. The movement is intended to capture the emotion of home.
I think that the Home is the most important place is a beneficial theme because it directly targets the heart strings of all people specifically Americans. Based on the consideration that our world has become a place where families have little or no time to do more than cohabit ate under the same roof. the days of the daily family supper have been replaced with fast food and football practice. the home is the best place in the world directly targets those who are missing out on that enjoyment through guilt tactic.
The UK campaign differs slightly in its approach. While the US campaign encourages everyone its target audience seems to me to be families. The UK campagin is focused on keeping your house. not selling, but settling into your house for a long period of time. Instead of creating a pictoral diary of you in your home the UK version wants to celebrate memories and loved stories of ones home.
I think that the Home is the most important place is a beneficial theme because it directly targets the heart strings of all people specifically Americans. Based on the consideration that our world has become a place where families have little or no time to do more than cohabit ate under the same roof. the days of the daily family supper have been replaced with fast food and football practice. the home is the best place in the world directly targets those who are missing out on that enjoyment through guilt tactic.
The UK campaign differs slightly in its approach. While the US campaign encourages everyone its target audience seems to me to be families. The UK campagin is focused on keeping your house. not selling, but settling into your house for a long period of time. Instead of creating a pictoral diary of you in your home the UK version wants to celebrate memories and loved stories of ones home.
Dove
It is no mystery that Dove has launched a campaign to empower women through their advertisement campaigns about "real women." This is their latest video that I came across that is geared towards effecting mothers emotions about their daughters being exposed to the thin media images that frequent the covers of magazines, movies, television, etc. However the way that I stumbled across this video was from a news story that discussed how Doves parent company does not uphold the same image and "moral value" that Dove adheres to when advertising and campaigning. The parent company in fact uses images of women chasing after men because they are attracted to the way they smell (the ax bodyspray for men commercial )
kind of ironic
Tuesday, September 11, 2007
http://www.pcworld.com/article/id,130740-page,1/article.html
Wikis, Blogs, RSS Aim for Workplace
Web 2.0 Expo opens to discussions of simpler, more effective collaboration online.Part 1 of a special five-part series. -->
Juan Carlos Perez, IDG News Service
Sunday, April 15, 2007 11:00 PM PDT
Please Wait...
As businesses worldwide debate the pros and cons of using wikis, tagging, Web mashups, syndicated feeds and blogs, the Web 2.0 Expo opened Sunday in San Francisco with a gaggle of vendors betting these Internet tools belong in the workplace.
The promise of simplified and more effective collaboration among employees, partners and clients has caught the attention of business managers. Still, although a hit among consumers, these Web 2.0 products must meet special requirements for business use in areas like availability, performance, scalability and security.
"Some aspects of Web 2.0 are viewed as attractive by businesses. It's just a case of getting over the hurdles," says analyst Rob Enderle of Enderle Group. "Clearly the market is moving in this direction, but many things prevent it from moving very quickly."
Vendors backing Web 2.0 in the workplace say these new tools, like wikis, can significantly improve how employees collaborate on projects. They also point out that blogs can be effective marketing tools if they are used wisely, while syndicated feeds can improve communications that aren't efficiently handled by e-mail.
Web 2.0 proponents have also embraced the concept of hosted business applications, saying they also encourage sharing and collaboration among employees while reducing the complexity of software management and hardware expenses.
Yet, each cheerleading argument also has a flip side. Companies that used hosted applications run a risk that their data might be compromised or that the applications may be unavailable. They also give up control over whether and when to upgrade those applications.
Critics also warn the companies must evaluate how and whether these new tools will integrate with their existing infrastructure and what level of support the vendors, many of them startups, can offer.
Just last month, Google Apps, Google Inc.'s hosted communication and collaboration suite for businesses, suffered three major outages in its Gmail service. Some affected customers complained that Google failed on its pledge of 99.9 percent uptime for the suite's fee-based edition.
"There has been more reluctance to adopt Internet-based tools by large companies, but less resistance among SMBs," says industry analyst Greg Sterling of Sterling Market Intelligence.
Aggravated with Microsoft Corp.'s Word, Shelli Kesler, PhD, senior research scientist at the Stanford University School of Medicine, did a Web search for an alternative word processor and found AdventNet Inc.'s free Zoho Writer. Three months later, Zoho Writer is her primary word processor, primarily because it's a hosted application that she can use whenever she is online.
"I don't have to worry about remembering to send what I've done or worry about which draft is the most current. It's very convenient to work on things in multiple locations," said Kesler, who has gotten some colleagues to adopt the product as well.
On a larger scale, Mike Suding introduced eTouch Systems Corp.'s SamePage enterprise wiki to Citrix Systems Inc.'s Online division, where he is IT director. The tool has improved collaboration in the engineering and sales departments, while requiring minimal IT intervention, he said.
"I can make [a user] an admin of a certain space or project and they can add their own members and invite their own people to participate and post their own texts or graphics or attachments," Suding said. Accomplishing similar goals with the existing intranet and e-mail and collaboration platform would be more complicated, he said. The intranet lacks search and content syndication capabilities, while e-mail collaboration is less than ideal.
"E-mail comes and goes and we wanted a place to collect and build," Suding said. "Web 2.0 is about employee collaboration and empowerment and self service. That's what we're achieving with the wiki."
AdventNet's Zoho division, which has a suite of hosted productivity applications to which Zoho Writer belongs, and eTouch Systems are two of the vendors exhibiting at the event, along with Google, Adobe Systems Inc., eBay Inc., Amazon.com Inc., Fast Search & Transfer ASA, Microsoft and Sun Microsystems Inc.
Keynote speakers include Amazon's Chief Executive Officer Jeff Bezos and Google's CEO Eric Schmidt. Announcements expected include the following:
-- Intel Corp. will announce the availability of SuiteTwo, a suite of collaboration applications unveiled in November at Web 2.0 Expo's sister event Web 2.0 Summit. Intel's partners for SuiteTwo include SocialText Inc., NewsGator Technologies Inc., SimpleFeed Inc., Six Apart Ltd. and SpikeSource Inc.
-- Nokia Corp. will unveil technologies to link Internet content and Web services with mobile devices using the S60 smartphone operating system. The company will also demonstrate how content and developers can create material and applications for Nokia devices.
-- TellMe Networks, which Microsoft announced it would buy last month, will announce new mobile search products that lets people query search engines with their voice.
Web 2.0 Expo, at San Francisco's Moscone Center, ends Wednesday.
Hey yall I wanted to add this as an example to my first post about using wiki's in the workplace. It looks like this is the new up and coming envasion about to hit the major corporations then filter its way down
Wikis, Blogs, RSS Aim for Workplace
Web 2.0 Expo opens to discussions of simpler, more effective collaboration online.Part 1 of a special five-part series. -->
Juan Carlos Perez, IDG News Service
Sunday, April 15, 2007 11:00 PM PDT
Please Wait...
As businesses worldwide debate the pros and cons of using wikis, tagging, Web mashups, syndicated feeds and blogs, the Web 2.0 Expo opened Sunday in San Francisco with a gaggle of vendors betting these Internet tools belong in the workplace.
The promise of simplified and more effective collaboration among employees, partners and clients has caught the attention of business managers. Still, although a hit among consumers, these Web 2.0 products must meet special requirements for business use in areas like availability, performance, scalability and security.
"Some aspects of Web 2.0 are viewed as attractive by businesses. It's just a case of getting over the hurdles," says analyst Rob Enderle of Enderle Group. "Clearly the market is moving in this direction, but many things prevent it from moving very quickly."
Vendors backing Web 2.0 in the workplace say these new tools, like wikis, can significantly improve how employees collaborate on projects. They also point out that blogs can be effective marketing tools if they are used wisely, while syndicated feeds can improve communications that aren't efficiently handled by e-mail.
Web 2.0 proponents have also embraced the concept of hosted business applications, saying they also encourage sharing and collaboration among employees while reducing the complexity of software management and hardware expenses.
Yet, each cheerleading argument also has a flip side. Companies that used hosted applications run a risk that their data might be compromised or that the applications may be unavailable. They also give up control over whether and when to upgrade those applications.
Critics also warn the companies must evaluate how and whether these new tools will integrate with their existing infrastructure and what level of support the vendors, many of them startups, can offer.
Just last month, Google Apps, Google Inc.'s hosted communication and collaboration suite for businesses, suffered three major outages in its Gmail service. Some affected customers complained that Google failed on its pledge of 99.9 percent uptime for the suite's fee-based edition.
"There has been more reluctance to adopt Internet-based tools by large companies, but less resistance among SMBs," says industry analyst Greg Sterling of Sterling Market Intelligence.
Aggravated with Microsoft Corp.'s Word, Shelli Kesler, PhD, senior research scientist at the Stanford University School of Medicine, did a Web search for an alternative word processor and found AdventNet Inc.'s free Zoho Writer. Three months later, Zoho Writer is her primary word processor, primarily because it's a hosted application that she can use whenever she is online.
"I don't have to worry about remembering to send what I've done or worry about which draft is the most current. It's very convenient to work on things in multiple locations," said Kesler, who has gotten some colleagues to adopt the product as well.
On a larger scale, Mike Suding introduced eTouch Systems Corp.'s SamePage enterprise wiki to Citrix Systems Inc.'s Online division, where he is IT director. The tool has improved collaboration in the engineering and sales departments, while requiring minimal IT intervention, he said.
"I can make [a user] an admin of a certain space or project and they can add their own members and invite their own people to participate and post their own texts or graphics or attachments," Suding said. Accomplishing similar goals with the existing intranet and e-mail and collaboration platform would be more complicated, he said. The intranet lacks search and content syndication capabilities, while e-mail collaboration is less than ideal.
"E-mail comes and goes and we wanted a place to collect and build," Suding said. "Web 2.0 is about employee collaboration and empowerment and self service. That's what we're achieving with the wiki."
AdventNet's Zoho division, which has a suite of hosted productivity applications to which Zoho Writer belongs, and eTouch Systems are two of the vendors exhibiting at the event, along with Google, Adobe Systems Inc., eBay Inc., Amazon.com Inc., Fast Search & Transfer ASA, Microsoft and Sun Microsystems Inc.
Keynote speakers include Amazon's Chief Executive Officer Jeff Bezos and Google's CEO Eric Schmidt. Announcements expected include the following:
-- Intel Corp. will announce the availability of SuiteTwo, a suite of collaboration applications unveiled in November at Web 2.0 Expo's sister event Web 2.0 Summit. Intel's partners for SuiteTwo include SocialText Inc., NewsGator Technologies Inc., SimpleFeed Inc., Six Apart Ltd. and SpikeSource Inc.
-- Nokia Corp. will unveil technologies to link Internet content and Web services with mobile devices using the S60 smartphone operating system. The company will also demonstrate how content and developers can create material and applications for Nokia devices.
-- TellMe Networks, which Microsoft announced it would buy last month, will announce new mobile search products that lets people query search engines with their voice.
Web 2.0 Expo, at San Francisco's Moscone Center, ends Wednesday.
Hey yall I wanted to add this as an example to my first post about using wiki's in the workplace. It looks like this is the new up and coming envasion about to hit the major corporations then filter its way down
Hey all I just wanted to add a little snippet about the now
infamous Brittany Spears VMA performance.
I personally think that her PR our team was
completely lying down on the job.
There were several mistakes that with any untrained
eye were completely noticeable such as;
her costume, forgetting her lyrics, mediocre at best dance moves
and her overall appearance. I would just like to wish the Brittany
Spears PR team GOOD LUCK at overcoming
this fiasco
Thursday, September 6, 2007
wiki's & pr
Incorporating wiki's would greatly benefit public relation firms. Having a company wiki would allow all persons involved on a project to access and contribute ideas at anytime, anywhere. This would intern allow employees to assert and respond their concerns or update their employer as to their status on a project. However I think that the wiki's in association with companies and corporations may not be as effective. It could be a double edged sword, meaning that though some customers/ clients may leave positive feedback others would have the opportunity to express their malice as well. And with the addition of the wiki scanner PR personnel would be unable to go into the wiki and edit the callous comment
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