Thursday, September 20, 2007
Dove
It is no mystery that Dove has launched a campaign to empower women through their advertisement campaigns about "real women." This is their latest video that I came across that is geared towards effecting mothers emotions about their daughters being exposed to the thin media images that frequent the covers of magazines, movies, television, etc. However the way that I stumbled across this video was from a news story that discussed how Doves parent company does not uphold the same image and "moral value" that Dove adheres to when advertising and campaigning. The parent company in fact uses images of women chasing after men because they are attracted to the way they smell (the ax bodyspray for men commercial )
kind of ironic
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5 comments:
I love this commercial because being 20somethings we are so used to seeing that kind of advertising that we don't really give it a second thought. I think it is horrible esp since we live in a world where most parents use television as their babysitter and leave their kids watching the tube for multiple hours to entertain them. This is what is getting into the heads of little girls.
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