Tuesday, October 23, 2007

embarking on second life

http://www.secretlair.com/index.php?/clickableculture/entry/steve_rubel_on_second_life_public_relations/
Rubel analyzed the concept of implementing public relations tools into the world of second life. Getting in on the ground floor so to speak would allow PR professionals the ability to experiment their tactics in second life without suffering any repercussions which would occur if professionals divulged into more popular mediums.
http://www.thestreet.com/newsanalysis/second-life/10324949.html
Justin Bovington, who controls the in-world character Fizik Baskerville is a pioneer using second life as a way to spread his public relations tactics. Justin Bovington is and executive of a Public Relations firm that is based out of London called a River Runs Red. Bovington has found success with the ability to hold conferences with partners as well as clientele through second life . He continues to speak about the success of a conference held in second life with a company based out of Los Angeles.

Second life has seen success in many different aspects. Through my org comm. class (where we are required to sign up for and attend second life class) I have been able to on my own explore this "virtual world." For the most part creating and accessing a second life identity is fairly simple. Once your avatar (character chosen by the user to represent themselves) has completed the brief orientation session you are at your own will to explore places all over the second life map. You can venture into seminars and classes (if the institution allows) and meet other avatars and have conversations