Tuesday, December 4, 2007

Why Blog?

Okay, so it’s all the craze! Everyone’s doing it!

Now, aside from it becoming the “ever so increasingly popular, trendy thing to do” among businesses, what exactly are the real benefits and advantages that blogging can provide an organization? I mean what would you say to the business owner, who is not concerned so much with trends, and really wants to know the nitty-gritty details about blogging?

I was involved in such a situation just a few days ago. I was discussing my enrollment in this course with another, who knew very little about the subject (blogging), and he asked me exactly the previously mentioned question. Stumbling around on my words, I managed to rattle off a few things, but I really wanted to be able to answer the question more intelligently. This prompted me to actually sit down, read, think, and write a better answer to that question.

Here is a list that I assembled of a few excellent benefits and advantages that blogs can provide to an organization.

Blogs can:
Ø Give you increased presence on major search engines.
Ø Allow you to build personal, long-lasting relationships with your viewers (customers, employees, etc.)
Ø Provide a way for you to speak directly and honestly with your viewer.
Ø Serve as another brand building tool.
Ø Allow you to set yourself apart from the competition.
Ø Provide a means for managing your reputation online.
Ø Enables you to articulate your knowledge and viewpoints, positioning you as expert.

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