Tuesday, December 4, 2007

Poll Vaulting

People like to make their voices heard-especially when it only takes a minute or two to participate. It’s no wonder at all that more organizations are using online polls to get a “one-up” on research and feedback from their audience.

Most poll creating tools are inexpensive, fast and easy-to-use. Online polls allow an organization a quick method for market research, and they also keep the audience engaged. This type of audience interactivity is also more enjoyable when compared with the intrusive feeling that pop-up ads may stimulate, or the invasive qualities of spam.

By conducting polls on multiple audiences, one may better understand different perspectives on a subject. Also, running the same poll on a regular basis may enable an organization to identify and track trends in their target market. There are a number of other ways to use polls to provide an organization with specified information about any area of their choosing. Online polls are one more form of social media that, due to their many advantages and growing popularity, should be considered by an organization.

2 comments:

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